Positioning – Do this exercise or Fail!
VIP This event is for VIPs only.
4:00 pm — 5:00 pm
Tuesday, October 3, 2017
Harvard Innovation Labs - 102
Do you want incredibly effective marketing materials that make people understand exactly why they need your product? Do you want a brand that your customers value? All this stems from a very focused positioning statement. You’ll be surprised at how empowering one simple sentence can be.
Join Lead Consumer Advisor Peter Gladstone as he leverages his 20 years of marketing experience to walk you through, word-by-word, how to build a positioning statement that will serve as one of the most important strategic documents your company will ever use.
Whether you’re a company of two or twenty you’ll walk away feeling this was one of the most productive hours of your semester.