Startup Secrets: Go to Market Part II - Tactics

Tuesday 03/04 6:00pm

Harvard Innovation Lab, Batten Hall, 125 Western Avenue, Boston, MA

In this session learn the tactical components of a great GTM plan. In particular, we’ll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.

Registration is required.
Please register here.

Note: Harvard Shuttles have a stop directly across from the i-lab, and you can track the shuttles online here: http://harvard.transloc.com/ If you are driving, please park in the i-lab's lot (entrance on Western Avenue, directions and payment information are here: http://i-lab.harvard.edu/parking).