It’s one thing to have a great product idea. It can be a real challenge, though, to figure out whether a budding technology is commercially viable within a specific industry – especially when it comes to videogames.
Companies and investors have relied on a number of criteria to measure viability, including timeliness, market demand, and competitive advantage. That’s fine when it comes to projecting performance in more established industries. It can be much harder to make those predictions in a new or still-emerging industry like videogaming.